China News Service Hangzhou Jan 6 (Lan Yini) “Every time I come to Hangzhou it’s like going home.” On New Year, Hong Kong businessman Leslie Chu recalled his experience of visiting the mainland in 2024, missing the beauty of the West Lake in all seasons, the tasty food, and marvelling at the huge venues, diversified exhibition areas, and bustling international business trade at the Digital Trade Fair.
Leslie Chu said that he has a strong relationship with Hangzhou, where his father set up a joint venture at the end of the 20th century, and young Leslie used to take advantage of his holidays to visit his family in Hangzhou, where he has fond memories of the Chanting Willows in spring, the Nine Creeks in Misty Forest in summer, tea tasting at Guozhuang in autumn, and the Lingering Snow on Broken Bridge in winter. In 2024, he came back to Hangzhou and visited the Global Digital Trade Expo for the first time, and while indulging in the beauty of the views he saw back in the old days, he marvelled at the huge potential and unlimited opportunities in the Mainland.
In the third Global Digital Trade Expo, Leslie Chu introduces his products to international businessmen.
‘2024 is the year of building momentum.’ During this year, Leslie met a number of potential clients at the Digital Trade Fair and felt first-hand the huge demand for AI-driven content creation and marketing solutions in the international market.
‘Many Chinese companies have already established stable supply chains overseas, but how to make their products effectively reach local consumers is still a big challenge.’ According to Leslie, achieving marketing localisation is the key to opening up the market, and AI is a powerful tool for this.
As a company focusing on AI and computer vision, Zyetric Technologies is committed to helping Chinese brands promote to all parts of the world through AI technology-driven KOL marketing.
According to reports, the AIGC technology developed by the company is not only able to clone the voice of the speaker and translate the video into 32 languages such as French and English, but also accurately recognises and imitates facial muscle movements, accurately translates emotions such as smile, frown, surprise, etc., so that the tone of voice and expression fit the expression of emotion, which in turn delivers the information to the audience in a more vivid and intuitive way.
In addition to helping products sell overseas, the rise of live commerce and micro drama in recent years has enabled Leslie see the vitality and potential of Chinese cultural products, and he also hopes to fuel overseas Chinese culture exchanges through AI technology.
In 2024, the company launched Zhowcase, which aims to provide real-time and efficient video face translation solutions for content creators.
‘Anchors can't use multiple languages at the same time, and the cost of opening another channel is too high, while if AI is used for facial translation rather than simple subtitle translation, it can both communicate better and reduce the trial and error cost of cross-border live commerce.’ Leslie mentioned that in addition to live commerce, AI facial translation technology can also reduce the cost of translating a micro-short drama to a few thousand yuan.
In 2024, Leslie has built up a lot of strength and seen more possibilities. At the Global Digital Trade Expo, he learnt about the diversified applications of AI in singing, music production, etc., which broadened the potential track for business development in the Mainland; he also saw the overcrowded booth of ‘Black Myth - Wukong’, which strengthened his determination to expand the overseas market for Chinese culture.
Looking ahead to 2025, he is confident to brave the wind and the billows: ‘Both the HKSAR's “Innovation and Technology Fund” and Mainland China's “New Generation Artificial Intelligence Development Plan” and a number of related funds and projects have provided strong support for the development of AI technology and further create favourable conditions for the Company to drive global business development.’
‘I plan to come back to the mainland after Chinese New Year, and I will definitely have something new to learn then.’ Leslie said he hoped his product could become a Confucius Institute in another sense, using technology to build a bridge across language barriers, so that Chinese culture and products could be more widely connected to the world, and the exchange and development of world culture can be fostered. (End)
Responsible Editor: Tian Boqun
Article source：China News