In the era of globalized e-commerce, the sale of goods online actually equals the selling of product pictures and videos. This is because viewers can only choose products based off the videos of products. Video is therefore becoming increasingly powerful in influencing purchasing decisions.

Global consumer preference for native-language content data visualization

Studies have shown that 75% of consumers overwhelmingly prefer to receive product information in their native language*. So, what will happen when the video is not in the viewer's native language?

The impact could be significant and could result in lost sales.

Illustration of user drop-off due to non-localized video

Video localization has become the key when devising global strategies for e-commerce. With Zhowcase facial translation platform, product videos can be displayed in multiple languages, helping companies tap in countries with new potential demand.

By providing localized video content and sales presentations, it ensures that consumers can fully and quicky understand the uniqueness of your product. Providing clear and concise product information in familiar languages and localized videos for consumer and business content builds trust with buyers, and can incite a feeling of being understood and valued amongst consumers, making them more likely to complete a purchase.

Zhowcase platform interface: one-click generation of multilingual videos

The good news is that technology has made video localization more accessible than ever, and the days of expensive, time-consuming translation processes are gone. With Zhowcase’s facial translation platform, you can create high-quality localized videos in minutes, without the need for a traditional voiceover studio. Ready to engage with your global customers through product videos?

Zhowcase’s synchronized multilingual video output with lip and voice alignment

Zhowcase facial translation's seamless face-voice-synchronized translation technology enables lip movement and voice tone of translated videos to match with the output language and original video, effectively taking video translation to a whole new level. Localizing your videos in high quality with Zhowcase attracts new viewers globally, and increases sales and brand awareness by ensuring that your message resonates with your viewers in their native language.

Learn more about Zhowcase 's video translation solution and take your e-commerce business global today.

Reference：* https://taia.io/blog/tips-and-tricks/global-business-5-languages-that-dominate-the-market/#:~:text=AccordingtotheCSAresearch,itintheirnativelanguage.